A Shortcoming of the So-Called AdWords Miracle: TV Ads
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By adwords guide in General Published: Sunday, 14 June 09 - 09:11 AM (GMT) |
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AdWords Miracle isn't a bad program. Not bad, that is, for something that's been around for a couple of years. That, of course, is only one problem. The rest of the problems lie in the fact that it's not an original system. It's mostly a collection of rehashed AdWords techniques. Considering that it was compiled in 2007, that says a lot about its current relevance. It still works, more or less, but it's not nearly as effective as it was way back then.
There have been a great number of changes in using AdWords since then, most importantly with Google's TV Ads. AdWords Miracle doesn't touch on TV Ads. This new service from Google is highly interesting for the Internet Marketer who wants to combine traditional media with the Internet media in his campaign. How does TV Ads work?
TV Ads works a lot like AdWords does, at least in the interface. If you're familiar with AdWords, the interface of TV Ads will be mostly intuitive. It also uses an auction format so that you can compete for time slots. You can record and upload your video to be used, or you can use the option of having someone else make your video for you. You can also track your campaigns in TV Ads, much in the same way you can with AdWords.
You need to have a good strategy in place to really make the best of TV Ads. If you don't know how to use AdWords before you use TV Ads, you should learn it first. It can save you on a seriously botched TV campaign. What would really be nice is to have one AdWords manual that includes TV Ads campaign strategies along with its own strategies. Now that would be a true AdWords Miracle.
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