adwordsguide

Finding the Right AdWords Guide

jeanneatkinsyj@gmail.com — Sun, 14 Jun 2009 09:25:00 GMT

In the world of Internet marketing, finding the right AdWords guide is totally like searching for a needle in a haystack. It seems that probably every guru, quasi-guru and fraud is promoting one. How can you tell which is the right one?

Google and AdWords are constantly changing. It's safe to say that any AdWords guide that's more than a year old is probably outdated. There might be some guides that update periodically, but you'll probably know them by the 2009 copyright logo.

If they don't say anything about Google's TV Ads, they're missing out on a hot new element of a good AdWords strategy. For that matter, if it doesn't tell you how to use radio, newspaper and TV ads in general, they're missing a huge part of a comprehensive strategy.

If there isn't a comprehensive traffic building strategy, don't bother. Maximizing your targeted traffic is essential for survival with an AdWords campaign. If you don't get a lot of the right kind of traffic, you can't convert them to sales. You're essentially wasting your money.

It doesn't end with getting targeted traffic. You need long-term traffic, repeat traffic. It's not enough to convert your traffic into sales; you have to keep them coming back for more. A satisfied customer with one product is a sure-fire customer in another.

The right AdWords guide also has to treat on the Google slaps. Why do you get them? What's going on behind that white wall? How can you avoid them?

These are all important questions you need to have in mind when looking for an AdWords guide. If it doesn't cover all the bases, it leaves you with blind spots. Blind spots are the last thing you need when working with AdWords.

A Shortcoming of the So-Called AdWords Miracle: TV Ads

jeanneatkinsyj@gmail.com — Sun, 14 Jun 2009 09:11:00 GMT

AdWords Miracle isn't a bad program. Not bad, that is, for something that's been around for a couple of years. That, of course, is only one problem. The rest of the problems lie in the fact that it's not an original system. It's mostly a collection of rehashed AdWords techniques. Considering that it was compiled in 2007, that says a lot about its current relevance. It still works, more or less, but it's not nearly as effective as it was way back then.

There have been a great number of changes in using AdWords since then, most importantly with Google's TV Ads. AdWords Miracle doesn't touch on TV Ads. This new service from Google is highly interesting for the Internet Marketer who wants to combine traditional media with the Internet media in his campaign. How does TV Ads work?

TV Ads works a lot like AdWords does, at least in the interface. If you're familiar with AdWords, the interface of TV Ads will be mostly intuitive. It also uses an auction format so that you can compete for time slots. You can record and upload your video to be used, or you can use the option of having someone else make your video for you. You can also track your campaigns in TV Ads, much in the same way you can with AdWords.

You need to have a good strategy in place to really make the best of TV Ads. If you don't know how to use AdWords before you use TV Ads, you should learn it first. It can save you on a seriously botched TV campaign. What would really be nice is to have one AdWords manual that includes TV Ads campaign strategies along with its own strategies. Now that would be a true AdWords Miracle.

adwordsguide launches

jeanneatkinsyj@gmail.com — Mon, 08 Jun 2009 16:10:00 GMT

adwordsguide, a free website powered by Terapad.com (http://www.terapad.com/) was launched today featuring online shopping, forums, image gallery, event calendar, blog, and more.

adwordsguide can be accessed at http://adwordgui963.terapad.com/.